HomeSuccess StoriesAnalyticsEnhancing Mobile App analytics experience with UXCam: A Journey of Evolution

Enhancing Mobile App analytics experience with UXCam: A Journey of Evolution


In 2012, We embarked on a transformative journey with UXCam when its visionary founders conceptualized a revolutionary solution while immersed in app development and rigorous usability testing. The conventional methods of gathering qualitative data were not only costly but also time-consuming. This challenge led to the inception of UXCam – a tool designed to empower developers with scalable end-user experience insights. Tasked with bringing this concept to life. We crafted the initial versions and layed the foundation for what would become a powerful platform for cross-functional collaboration between developers and product managers.


The journey began from ground zero, with no clear vision of the product’s appearance. We vividly recall asking the CEO, “What should the product features look like?”. Crafting a user-centric dashboard that allowed our customers to intuitively grasp their users’ session data posed a substantial challenge. Technically, we grappled with the intricacies of simulating mobile movements, especially since CSS3 was in its nascent stages.

The Solution

To address the challenges posed by our initial dashboard design, we embarked on a journey of user experience research and iterative improvements. Our findings revealed several pain points:

  1. Disjointed information: Pertinent data was scattered across multiple tabs and panels, hindering a comprehensive understanding of app usage.
  2. Confusing information architecture: Primary and secondary navigation levels were indistinguishable, causing confusion in the sidebar menu.
  3. Cramped layout: Insufficient spacing and overloaded screens made it challenging to absorb information.
  4. Unclear data visualizations: Missing labels and non-obvious clickable areas compounded the issue.

The mission became clear, create a simple yet robust dashboard that would empower product teams to enhance app usability.

User Persona and Customer Experience Map

Their customers’ success hinged on delivering superior end-user experiences, reducing bugs, and improving key business metrics. The journey to success was distilled into a four-step experience map.

The Design Solution

After relentless refinement and the introduction of UXCam to enthusiastic users, they applied for the 500 Startups Incubator program, gaining acceptance and the opportunity to showcase their revamped experience at 500 Startups Batch 10 Demo Day in 2014. Notably, TechCrunch recognized UXCam as a standout product demo from the event.

Improving UX Over Time

Their user base expanded, ranging from startups to enterprises, prompting to further refine UX through extensive user research. Feedback, data analysis, and insights from the 500 Startups event fueled our continuous improvement efforts.

Key findings included:

  1. Improving the logic of UX analysis graphs.
  2. Simplifying the process of filtering, analyzing, and visualizing session data.
  3. Balancing qualitative and quantitative data.
  4. Enhancing the video player with intuitive gestures and a streamlined timeline.
  5. Facilitating effortless data visualization through heatmaps.

These revelations shaped our strategy, team-building efforts, and roadmap, ultimately fortifying the platform’s capabilities.

The Final Outcome

The result was nothing short of remarkable, earning unwavering customer admiration and feedback that spurred us to integrate missing data and features continually.

UXCam evolved into a stable, feature-rich platform, including navigational flow and funnel analysis, crucial components for evaluating mobile app user experiences.

Our journey with UXCam exemplifies the transformative power of user-centered design and a commitment to constant innovation in the realm of mobile application development.

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